Australian
businesses of any size need to be aware
of the new European Union General Data Protection Regulation, which will be
implemented on 25 May 2018.
Small Australian businesses, with a turnover below $3 million, are used
to being exempt from the Australian Privacy Act (unless they fall into specific
categories). Many do not have privacy policies or procedures in place.
The GDPR does not exempt small
businesses.
Which
Australian businesses will be affected?
The GDPR
will apply to all Australian businesses
which:
- have an establishment in the EU,
- offer goods and services in the EU, or
- monitor the behaviour of individuals in the EU.
The
OAIC has provided some guidance, with examples of these
criteria:
- an Australian business with an office in the EU,
- an Australian business with a website that targets EU customers,
- an Australian business whose website mentions customers or users in the
EU, or
- an Australian business that tracks individuals in the EU online, and
uses data processing techniques to profile them.
Examples of targeting EU customers
include enabling the ordering of goods or services in a European language, or
enabling payment in euros.
The European language factor appears
broad, but the GDPR makes it clear that where a website uses a language that is
generally used in the business’ home country, this will not necessarily mean
that the GDPR will apply. Australian businesses offering services in community
languages should be conscious of this issue, and, if necessary, make it clear
that that their presence is only local.
The issue
of “mentioning” customers or users in the EU arises from Recital 23 of the
GDPR, which states that where a website mentions customers or users who are in
the EU, this may make it apparent that a
business envisages offering goods or services to EU data subjects.
What
are the requirements?
Key new aspects of the GDPR are
stricter accountability measures, including audits, privacy impact assessments,
activity records, policy reviews, and the appointment of a data protection officer
for large-scale data handling operations.
The GDPR and the Australian Privacy
Act share many requirements, including the need:
- to implement a “privacy by design” approach to compliance
- to be able to demonstrate compliance with privacy obligations, and
- to adopt transparent information handling practices.
There are
also some significant differences. These include data
portability and a right of erasure which go considerably further than Privacy
Act requirements.
What
should Australian businesses do?
According
to an ISACA survey of executives, as at 9 months before
implementation, fewer than a third of those surveyed were satisfied with their
organisation’s progress to prepare for GDPR; more disconcertingly, 35% were not
aware of their organisation’s progress.
To put your business in better shape
to meet this new regulatory framework, you should be acting now in the
following areas.
If your business is currently below
the Privacy Act threshold, but will be directly affected by the GDPR, you will
need to kick start your compliance program.
To adapt a current privacy program to
the GDPR, you will need to focus on the following areas:
- compliance: classify personal data; conduct risk assessments; implement
privacy protection practices for all business areas; identify an employee with
responsibility for data protection, and, if your organisation handles
significant amounts of data, appoint a data protection officer; implement
compliance audits; and document all processes.
- data
handling: be aware that individuals under
16 cannot consent to the collection of their data; implement systems to delete
data if it is no longer used for its initial purpose; delete data if the
individual revokes consent.
- transparency: put in place processes to provide individuals with full and clear
information about the treatment of their personal data; review end user licence
terms and customer terms; be prepared to notify regulators (within 72 hours)
and affected individuals if a data breach occurs.
Even if your business is not directly
affected, the ability of your EU business partners, distributors and corporate
group members to provide you with information from their own operations will be
affected, so you may need to adjust existing business practices to address this
issue.
You should
also consider whether your business relies on business data that is sourced
from affected organisations. Industry sources expect the GDPR, once
implemented, will significantly affect the flow of business data which
is currently processed and used for analysis by Australian businesses.
If you
need help to develop privacy policies and processes, or to adapt your existing
procedures to meet GDPR requirements, contact
us.